Our story
A father-and-son business
Zimmer's Embershield Insurance Agency is a father-and-son business. Our story is a simple one. We both worked for a large insurance company and saw the same flaws. Customers received large rate hikes with no alternatives, and agents had little reason to find the best carrier for the customer because the company's needs came first. We wanted to shake up the industry, so we started our own agency that pairs modern technology with old-school service.
We've lived in Northern California for well over a decade. You'll find us at local events, and we're big fans of Ramsey Trusted Professionals and One Seed at a Time.
Matthew Zimmer
Co-Owner | LIC# 4242083
My connection to this area goes back to childhood, when I spent time with my grandparents and rode inner tubes down Cottonwood Creek. After my father retired to Red Bluff in the early 2000s, my family and I eventually returned to Northern California too. We lived in Chico, then Los Molinos, and finally Red Bluff, which we now call home.
During COVID, my wife and I delivered groceries throughout the community with Instacart and Walmart Spark, which gave us another chance to meet our neighbors.
I started Embershield because I believe insurance should be about relationships and education. I take the time to learn what matters to my clients and explain coverage in plain language. I work alongside my son, Jonathon, and we want to be the people you call whenever you have a question.
Jonathon Zimmer
Co-Owner | LIC# 4437498
I'm a nerd from the beautiful state of California. I grew up as a massive foodie and gamer, and I've always enjoyed football.
I found my love for helping others while working as a bell ringer for the Salvation Army, where I broke a donation record. Humble brag, I know.
Years later, I gave real estate a try and found my love for sales. I enjoyed helping people buy their homes, but insurance kept coming up. It was expensive, carriers were hard to find, and some of my customers looked as far away as Florida. When my license came up for renewal, I decided to be the change I wanted to see and joined the insurance industry.
I learned plenty at several large carriers, and I sold more policies by offering something this industry sorely misses, which is transparency. When a company told me to sell what it wanted instead of what was best for the customer, my father and I decided to start our own agency.
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